SEO Checklist for Posting a Blog on Squarespace

SEO checklist

The SEO checklist is a game-changer for boosting traffic, and a little preparation can make all the difference. I rely on the tables below—they’re essential for organising keywords, streamlining keyword research for blogs, and keeping content easy to update or reuse. By following SEO optimisation tips and refreshing your keywords regularly, you’ll ensure your blog stays effective and keeps working its magic. Staying on top of blog SEO best practices will help you attract more readers and maintain strong rankings over time.

Keywords Research

1.List 5 relevant keywords

Use free tools to help expand that list

• Keywords Generator

• AnswerThePublic

• ChatGBT

• Google Keyword Planner

2. Create a table to research your keywords further:

• Search Volume (SV): high volume is good

  • You can find SV under the search bar in Google

  • Wordstream has a free keyword tool

• Search Difficulty (SD): Under 50/100 essential for a good primary

  • Keywords Everywhere Chrome extension

3. Select 1 or 2 of your best primary keywords 

4. Select a few secondary keywords

Here are some examples of primary and secondary keywords with good research results

Create a mega-table for your blog content:

I find this mega-table invaluable; it creates a history for your blogging and enables you to return and reuse data

• URL: 50-60 characters, 3-5 words long; include keyword

• H1: 60 characters; include keyword

• Meta title: 50-60 characters; include keyword

• Meta description: 155-160 characters; include keyword

• Image alt tags: include keyword if possible

• Content: include primary and secondary keywords

Heres a mega-table example

Adding to your Blog Post Settings > Content

5. Add your URL

• Click the 3 dots next to your blog and open Blog Post Settings

• In the Content tab, add your URL under Post URL

6. Add a feature image

7. Add a short description of what the blog post is about, including a keyword, in the excerpt section. This will show here on your main blog page:

Adding to your Blog Post Settings > Options

8. Click on the Categories tab

• Add your Categories here

Adding to your Blog Post Settings > SEO

9. Click on the SEO tab

• Add your meta title and meta description here

Adding to your Blog Post Settings > Social Image

10. Upload an image you would like to show when you or someone else shares your blog URL online.

Adding Alt Text to your images >

11. Add alt tag text that describes the image; this helps your customers that are sight impaired to understand what your image is about and include a keyword.

• Try to use 120 characters or less

• Keep your descriptions to the point but informative

• don’t use the word image or graphic

Now you can celebrate

If you follow this SEO checklist, your blogs will be fully optimised and ready to connect with your audience. With a little attention to detail, you’ll make your content more discoverable and engaging, helping more readers find and enjoy what you’ve written!

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