How to Customise Squarespace Templates to Match Your Brand Style
Squarespace is a fantastic platform for building a professional-looking website without needing to code from scratch. But to truly make your site stand out, you need to customise your template so it reflects your unique brand style. Whether you're launching a new site or refreshing an existing one, this guide will walk you through the key steps to make your Squarespace website design feel truly yours.
Choose the Right Template as Your Starting Point
Before diving into customisation, start with a template that aligns with your vision. Squarespace offers a variety of modern, mobile-friendly designs, so look for one that closely matches your needs in terms of layout, features, and functionality. While every template can be customised, picking the right foundation makes the process much easier.
Customise Fonts, Colours, and Branding Elements
To create a cohesive look, update your fonts and colour palette to match your brand identity. In Squarespace, you can:
✔️ Select brand fonts that reflect your style (modern, elegant, bold, or playful).
✔️ Adjust colours to align with your logo and brand aesthetic.
✔️ Use custom buttons and accent colours for a polished touch.
Consistency across your site builds trust and makes your brand more recognisable.
Optimise Layout and Navigation for User Experience
A well-structured site isn’t just about looks—it should also provide a seamless experience for visitors. Rearrange sections, tweak spacing, and update the navigation menu so users can easily find what they need. Run a site checker to ensure your website is user-friendly and mobile-optimised.
Improve SEO for Better Visibility
Customising your site isn’t just about design—it’s also about performance. A technical SEO audit service can help identify areas to improve, such as site speed, meta descriptions, and heading structures. Be sure to:
✔️ Add keyword-rich page titles and descriptions
✔️ Use header tags (H1, H2, H3) to structure content
✔️ Compress images to improve loading speed.
These SEO improvements help search engines rank your site higher, making it easier for potential clients to find you.
Add Custom Sections and Features
Squarespace allows you to go beyond the standard template by adding custom sections to enhance the user experience. Consider:
✔️ Adding a featured testimonials section for credibility
✔️ Creating an Q&A section to answer common questions
✔️ Including interactive elements like image galleries or video backgrounds
These custom elements help your site stand out while keeping it aligned with your brand’s personality.
Integrate Third-Party Tools for Better Functionality
Take your Squarespace website design a step further by integrating third-party tools that improve functionality. You can:
✔️ Connect an email marketing platform like Mailchimp.
✔️ Add scheduling tools for online bookings.
✔️ Use social media integrations for better engagement.
These enhancements make your website work harder for your business while keeping visitors engaged.
Need Help Customising Your Squarespace Site?
Customising a Squarespace website can be time-consuming, but you don’t have to do it alone. At VA Glow Up, I offer affordable Squarespace website design, website management services, and technical SEO audit services to help you create a site that’s not only beautiful but also optimised for success. Check out my Squarespace Website Setup service here, and let’s build a website that truly reflects your brand! 🚀
