Best SEO Practices for Blogs

 
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Blog SEO

Boosting your blog's visibility doesn't have to be a mystery! Following the best SEO practices for blogs is a surefire way to attract more readers and improve your rankings. Wondering how to optimise a blog for SEO without getting overwhelmed? Start with the basics: smart keyword research, clear and engaging content, and a little bit of technical know-how. In this guide, I'll walk you through simple, practical tips to make your blog SEO-friendly and set you up for long-term success.

 

Lets start with your headings

Using a clear heading hierarchy is one of the easiest ways to give your blog's SEO a boost. By making your title an H1 and organising your content with H2s and H3s for sections, you not only help readers navigate your post easily but also make it simpler for search engines to understand what your blog is about. This small but powerful step improves your on-page SEO and ensures your blog is structured for both your audience and search engines. It’s a simple way to make your content more organised and increase your chances of ranking higher!

To summarise:

  • H1 only as a main heading

  • H1 to include your primary keyword

  • Use heading hierarchy: H1 to H2, etc

  • Use the same hierarchy for your paragraphs: P1 to P2, etc

 

Moving on to numbered lists and bullets

Keeping your content easy to follow is a must for keeping readers engaged and improving your rankings. One of the best SEO practices for blogs is using consistent bullet points and numbered lists. Bullets are perfect for highlighting key points quickly, while numbered lists are great for step-by-step guides or instructions. Keeping your style consistent makes your content look more polished and professional. This helps readers easily scan and understand your content while signalling to search engines that your blog is well-structured and user-friendly.

To summarise:

  • Use bullets for key points

  • Use a numbered list for instructions

 

Now to build your content

Creating engaging and effective content doesn’t have to be complicated! Start by exploring other blogs to ensure your brand voice stays consistent across all platforms. Use your past work and achievements as inspiration for fresh content ideas. Be sure to weave in your primary and secondary keywords naturally to optimise for SEO and grab your audience’s attention right away. Organise your content with clear paragraph structures to make it easy to follow, and don’t forget to run it through tools like QuillBot to catch any spelling or grammar mistakes. With these simple steps, you’ll be on your way to mastering SEO-friendly blog writing tips!

To summarise:

  • Check other blogs for brand consistently

  • Use past work to inspire your content

  • keywords to be included throughout your content

  • Use correct paragraph hierachy

  • Also check your grammar and spelling

 

SEO for Images

To meet web accessibility standards and make your content easier for everyone to enjoy, make sure to add alt text to all your images. Alt text helps people using screen readers understand what’s on the page. Just remember not to include words like "image" or "graphic" in the alt description, as screen readers already announce it as an image. Add keywords to the alt text to give your SEO a little boost too. It’s an easy way to make your site more inclusive and search-engine friendly!

To summarise:

  • Add keywords to the alt description when you can

  • Avoid using the words ‘image’ or graphic’ in the description

 

Where to put keywords

There are a few simple steps that can really help boost your content, especially when you follow SEO blog tips. Start by using your primary keyword in the H1 heading, so both your readers and search engines know what the post is about. Try to include your primary keyword within the first 100 words too—this grabs attention early on. Don't forget to add keywords to your alt text descriptions for images, making them more search-friendly. It's also a good idea to use the primary keyword in your post URL. Finally, create some secondary keywords for your subheadings and throughout the content to help you reach a bigger audience. These little steps will make your blog more visible and easier for people to find!

To summarise:

  • Primary keyword in your H1 blog title

  • keywords in your first 100 words

  • Keywords in your image alt text descriptions

  • Primary keyword in your post URL

  • Keywords all through your sub-headings and content

  • Don’t just use one keyword all through; create many secondary keywords so you don’t keyword stuff

 
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Celebrate your Success

Use these tips to create blogs that not only grab your audience's attention but also keep them engaged. By focusing on content optimisation, doing thorough keyword research, and keeping your blog structure clear and easy to follow, you can create posts that are both SEO-friendly and enjoyable to read. This way, you’ll not only attract more readers but also improve your chances of ranking higher in search results, helping you reach an even broader audience.

 

Blogging is an essential part of keeping your SEO optimised. VA Glow Up offers a monthly retainer that will ensure at least one blog a week is posted on your website. If you are interested in hearing more, please get in touch.

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